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One way of promoting products, services or website is an affiliate marketing. Products are promoted by affiliates through banners, links or text. An impression is the number of times when a banner, text, link or other promotional material is shown to the web page visitor.
Impressions are an important measure in affiliate marketing. It shows how many times the advertisement was requested from the server and viewed. A higher number of impressions leads to increase of efficiency of a marketing campaign.
